Spotify is rolling out more feature that allows artists to connect with their audience on its platform, this time with its all-new DJ Mixes feature. Already involved with the soft launch of the service are DJs Adam Beyer, Shingo Nakamura, MOTi, Noisia, and AmyElle who have all released DJ Mixes on the platform.

The mixes are visually formatted as playlists, but on playback, each track transitions into the next as the artist cues them in their mix. It sounds just like a live set! This is not the first time DJ mixes have been featured on Spotify. There are plenty of albums and EP’s with continuous mixes on the platform, but what’s new is the track-by-track format.

Spotify has described the launch as a test as the only territories with access to DJ Mixes are the UK and Ireland, as well as The Netherlands, Australia, New Zealand, Japan, Indonesia, and the Philippines, reports MusicTech.

This dedicated DJ Mixes feature may well offer both small and major labels an opportunity to distribute their content to fans in new and creative ways, as electronic label compilation albums often include a DJ Mix of the album which rarely finds itself on the platform.

Spotify wants to offer “one integrated place” for fans to connect with all of their favourite artists’ work, both songs and mixes, to make our music listening experience as seamless as possible.

DJ Mixes is accessible through Spotify’s existing genre and playlist hub so users can apply the same amount of effort to find the mixes they love as they do the songs they love. As the soft launch only features DJ mixes from five artists, the DJ Mixes playlists sit amongst the DJ mixes that already exist on the platform.

We could ask whether or not this new feature rollout will change Spotify’s payment model, but due to new updates from the recent meeting held between the big streaming companies and the US Copyright Royalty Board.

READ MORE: Songwriters to Receive Even Fewer Royalties from Streaming Companies Such as Spotify as New Rates of Pay Proposed

Near the same time of the launch came Apple’s announcement of their new music identification tool, reports DJ Mag. This new tool will create opportunities for artists to be paid royalties when they’re featured in DJ mixes on its platform, just as though the tracks in question were streamed by fans via their traditional streaming service.


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